WHO/

[mōtǔs forma- 1:the shape of movement; 2: the beauty of movement: latin] is a small collective of footwear industry, and product creation veterans known creating innovative, high-performing footwear. The studio partners with ambitious brands that want to push boundaries in specialty and performance footwear. Simply put we create break-through and game-changing consumer-focused product.

WHAT/

Motus Forma designs and develops footwear that sits at the intersection of innovation, aesthetics and brand. We establish brands and technology that are in a class of their own. Unlike agencies that follow trends and chase competitors, Motus Forma pioneers new product categories, creates cutting-edge technologies, and pave the way for new consumer markets in footwear.

WHERE/

Based in California, Motus Forma operates globally, collaborating with factories, suppliers, and brands across North America, Asia, Oceana and Europe. The studio’s work is designed to resonate for targeted consumer landscapes.

WHEN/

Motus Forma works with clients at all stages of product creation—from category creation and early concepting to detailed design, prototype refinement, and market-ready product launches.

HOW/

Success for Motus Forma has come in many shapes and forms but it all boils down to:
Strategy: Identifying real opportunities in the footwear market.
Design: Creating original concepts that balance performance, brand and visual/connective impact.
Development: Collaborating with factories and industry partners to bring details to life in a way that maximizes the intent.
Execution: Deliver category-defining shoes that resonate with the right consumer, not just a broad market stabs.

WHY/

The footwear market is crowded with iterative, repetitive and ‘me too’ designs that don’t build brands, help the consumer or ultimately make an impact. Motus Forma exists to build a “class of one” around every project—giving brands a competitive moat through original, functional, and beautiful products that elevate the brand. The mission is to guide the industry toward more innovative, appropriate, and future-facing products that set them apart. Why be somebody else when you can be you?

OUR RELATIONSHIPS/

ONE OF THE GREAT STRENGTHS OF MOTUS FORMA IS THE RELATIONSHIPS WE’VE BUILT OVER THE YEARS IN THE INDUSTRY. WE ARE PROUD TO WORK WITH STRONG FACTORY PARTNERS IN BOTH ASIA AND EUROPE THAT HAVE BEEN TESTED BY TIME. GREAT PARTNERS HELP US MAKE GREAT PRODUCT.

STATESIDE WE ARE ALSO PROUD TO WORK WITH HEELUXE TESTING TO INDEPENDENTLY VERIFY THE QUALITY OF OUR FIT AND BUILDS, ENSURING COMFORT AND QUALITY FOR THE NEXT GENERATION OF FOOTWEAR.